| Agenda At-a-GlanceAgenda at a GlanceMONDAY, JANUARY 19, 2009 Pre-Conference Symposia | 7:45 | Registration & Coffee | | 8:15 | Keynote: Buying Smart: FAO Schwarz Global Brand Expansion Edward M. Schmults, CEO, FAO Schwarz | | 9:00 | Keynote: Leave it All to Me: How iCarly Serves the “Entertainment on Demand” Needs of Millennial Tweens Jennifer Goodman Linn, SVP, Consumer Marketing & Brand Strategy, Nickelodeon | | 9:45 | Snack Break- time to chill! |
You can attend any session in either symposium.Sessions are 40 minutes in length. | ALL IN THE FAMILY SYMPOSIUM | 24/7 KIDS SYMPOSIUM | | 10:15 | Welcome! | 10:15 | Welcome! | | 10:30 | Reaching the Next Multicultural Generation Pat Wellen, Director, Research Service, Boy Scouts of America | 10:30 | Focus: School - Reaching Kids through In-School Marketing Pamela Parris, Marketing Manager, Evergreen Packaging | | 11:15 | Grandparents: The Best Kept Secret in Marketing Jerry Shereshewsky, CEO, Grandparents.com | 11:15 | Focus: Playtime - Connect to Kid Consumer with Research & Storytelling Ingrid Sabena Dragotta, Product Manager, Design Strategist, Howtoons, LLC; former Toy Designer for the My Little Pony Team, Hasbro | | 12:00 | Lunch
| 12:00 | Lunch
| | 1:15 | Kids Love It! Parents Trust It! Achieving the Right Balance Sarah Bird, Vice President, Marketing, Annie’s, Inc. | 1:15 | Focus: Sports and Fashion - Changing Game: How Kids Today
think about Sports, Play & Fashion Michelle Moorehead, Vice President/General Manager, Kids, Nike, Inc. | | 2:00 | Kidfluence: Kids Calling the Shots on Family Time Jessica Jadali Correa, Director, Brand Innovation and Alliance Marketing, Royal Caribbean International | 2:00 | Focus: Gametime - Beyond Childs’ Play: Club Penguin and the Emergence of Online Social Worlds for Kids and Families John Davison, President, What They Like, Inc. | | 2:40 | Translation Time with an Industry Expert | 2:40 | Translation Time with an Industry Expert
| | 3:10 | Conclusion of the Symposia/Snack Break | 3:10 | Conclusion of the Symposia/Snack Break |
CONFERENCE KICK-OFF: These sessions are open to all attendees | 3:40 | Kids From an Adult Perspective: Interactive Panel with Those Who Interact With Kids Every Day Moderator: Maria Bailey, Author, Mom 3.0; CEO, BSM Media, Host of Mom
Talk Radio and co-owner of NewBaby.com | | 4:45 | Transforming Convention- Crafting Authenticity in a Transparent World Matt Mattus, Creative Director – Intellectual Property Development, Hasbro; Author, Beyond Trend- How to Innovate in an Over Designed World |
TUESDAY, JANUARY 20, 2009 The Main Conference | 7:15 | Registration & Coffee | | 8:00 | Welcome from the Big Picture Leaders Bill Goodwin, President and CEO, Goodwin Youth
Donna Sabino, Vice President, Strategic Development, MTVN, Nickelodeon Kids and Family Group | | 8:15 | Keynote: Perspective: World class thinking on branding Patrick Hanlon, Author, Primal Branding | | 9:00 | Big Picture Perspective: Topic Area - Qualitative Insight EMOTIVATED: How to Leverage Kids’ Heartfelt Longings Dan Hill, President, Sensory Logic, Inc. | | 9:45 | Translation Time with an Industry Expert Wynne Tyree, Chief Smarty Pants, Smarty Pants | | 10:15 | Snack Break and Book Signing
| | 10:45 | Big Picture Perspective: Topic Area - Design - Designing for Kids Alexander Isley, Creative Director/Principal, Alexander Isley Inc. | | 11:30 | Translation Time with an Industry Expert
| | 12:00 | Lunch After lunch, explore three tracks, each session is 40 minutes |
| | THE TRENDS: WHAT’S NEXT? | THE BRAND STRATEGY | CONNECTING THROUGH TECHNOLOGY | | 1:00 | Where the Boys Are Alice Cahn, Vice President, Social Responsibility, Cartoon Network | Driving Innovation: Kodak’s Brand Transformation Jeff Hayzlett, Chief Business Development
Officer, Vice President, Eastman Kodak Company | Winning over the Gatekeeper: Make Moms & Kids Feel Comfortable in Online World Maria Bailey, Author, Mom 3.0 | | 1:45 | GreenIndex – A Practical Toolkit:
How to Authentically Go Green and Be Cool Laura Dzelzyte, Founder and Managing Partner, GreenIndex | Product Ideation: From Denim to Dollar
Debra Holly Woodroof, Manager Infant and Toddler, Wrangler Jeans, VFCorporation
Taffey Ann Stout, Manager Marketing Research, Wrangler Jeans, VFCorporation
| Bella Sera: A Magical World for Kids Dell Monson, Senior Director of Marketing, North America, Hidden City Games (publishers of Bella Sara) | | 2:30 | Translation Time with an Industry Expert
| Translation Time with an Industry Expert
| Translation Time with an Industry Expert
| | 3:00 | Snack Break- time to chill out!
| Snack Break- time to chill out!
| Snack Break- time to chill out!
| | 3:30 | Ethnographic Approaches to
Understanding Today’s Youth Ruth Sando, Ph.D., Cultural Anthropologist, Barbara Perry Associates | How to Keep up with the Five-Year-Old+ Consumer: From Kid to Tween Brenda Zuck, Design Manager, Colgate Palmolive | I Want My Preschool TV- Sprout Please! Jim Multari, Director, Research, PBS KIDS Sprout; Shannon Vacca, Manager, Consumer Marketing, PBS KIDS Sprout |
| 4:15 | Live Interactive Session! Marketers Just Don’t Understand Barbara Zamolsky, Qualitative Brainiac, Smarty Pants | | 5:45 | EAT, DRINK AND BE MERRY RECEPTION |
WEDNESDAY, JANUARY 21, 2009 The Main Conference | 7:00 | Jump Rope Rhymes and Acrobatics for Kids at Heart
| | 8:00 | Day One Recap from the Big Picture Leaders Bill Goodwin, President and CEO, Goodwin Youth
Donna Sabino, Vice President, Strategic Development, MTVN, Nickelodeon Kids and Family Group | | 8:10 | Big Picture Perspective: Topic Area - World Class Trends Marketing to a Born Digital Generation Josh Spear, Founding Partner, Undercurrent | | 8:50 | Translation Time with an Industry Expert Kim Bealle, Managing Director, Strategy and Innovation, Just Kid Inc. | | 9:20 | The Playground of Popular Culture Montana Miller, Assistant Professor, Department of Popular Culture, Bowling Green State University | | 10:00 | Snack Break- take time to chill out!
| | 10:15 | Big Picture Thinking: Creativity Inspiration-based Marketing: The New Differentiator Sam Gisselman, space for rent, Play | | 11:00 | Translation Time with an Industry Expert Rachel Geller, Chief Strategic Officer, The Geppetto Group | | 11:30 | Featured Panel: Childhood Obesity in America-From blame to solutions Moderator:
Allison Topper, Executive Director, Penn State Hershey Center for Nutrition
& Activity Promotion | | 12:00 | Lunch After lunch, explore three tracks, each session is 40 minutes |
| | THE TRENDS: WHAT’S NEXT? | THE BRAND STRATEGY | CONNECTING THROUGH TECHNOLOGY | | 1:45 | Day 1 Track Translation Time with an Industry Expert
| Day 1 Track Translation Time with an Industry Expert
| Day 1 Track Translation Time with an Industry Expert
| | 2:00 | Wham-O's (Not So) Whacky Approach to Licensing Chris Guirlinger, VP Marketing & Licensing, Wham-O, Inc. | Extended Session: Kids Drive Business - Understand Ages/Stages, Trends, & Partnerships Cheri Sterman, Director, Child Development & Consumer Relationship, Crayola
Diane Baldovsky, Manager, Global Licensing, Crayola | What Are Your Brand Messaging Building Blocks? Donna Sabino, Vice President, Strategic Development, MTVN, Nickelodeon Kids
& Family Group | | 2:45 | Customization and Marketing to New American Family: Multiethnic, Multicultural, & Bilingual Denise Gary Robinson, President, Dolls Like Me, Inc. | Making a Magical Connection Leslye Schaefer, SVP Marketing and Consumer Products, Scholastic Media | | 3:30 | Remix: The New Balance of Social
Consciousness in Kids Marketing Lana Posner, Founder/Partner, Creative Money Group LLC & Creative Money Works Inc. | Who Said Socks have to Match?! Building Consumer Demand Through Rule Breaking Innovation Jonah Staw, Founder & CEO, LittleMissMatched | Getting Engaged in the Kids Virtual World Dr. James M. Bower, Chief Visionary Officer, Whyville.net | | 4:10 | The Conclusion of KMME |
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